Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

4.24.1995

     ATP Dir of Communications Kevin O'Keefe explains that the
Tour will not replace outgoing title sponsor IBM:  "We want to
have our own identity like Major League Baseball and the NBA."
The ATP Tour signed Mercedes last week as a major sponsor
(WASHINGTON TIMES, 4/22)....Patrick Hanlon, Senior VP at Hal
Riney & Partners, is guest critic in ADWEEK and rates the best TV
ads of March.  Among his picks, the Michael Jordan-Spike Lee-Bill
Buckner ad "He's trying"; NHL on Fox's "Leave it to Beezer" ad
(ADWEEK, 4/17).

PREVIOUS LOOK FOR THE U.S. WOMEN'S SOFTBALL TEAM ON OLYMPIC ADS NEXT SHAQ INC.: FROM AN ONLINE SERVICE TO PRODUCTION COMPANIES

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SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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Sports Media Podcast April 17 2024 The Big Get Molly Solomon

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Sports Media Podcast March 27 2024

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