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Volume 24 No. 157

The Back Of The Book

     The ESPN Chilton Sports Poll surveyed 16,813 U.S. residentsfrom March 29, 1994 to April 4, 1995 and asked self-identifiedfans of different sports about their media habits.  The resultsfollow:
GOLF FANS
AUTO RACING FANS
Check sports results
  77%
Check sports results
  72%
Bought pay-per-view
22
Bought pay-per-view
23
Have cable TV
75
Have cable TV
71
Own PC at home
40
Own PC at home
34
Read sports section
45
Read sports section
35
BOXING FANS
FIGURE SKATING FANS
Check sports results
  80%
Check sports results
  65%
Bought pay-per-view
31
Bought pay-per-view
17
Have cable TV
75
Have cable TV
71
Own PC at home
35
Own PC at home
36
Read sports section
39
Read sports section
29

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21       +1/8  20 7/8  24 1/8  18 3/4    1200
Cobra Golf     CBRA 23 1/4  -2 3/4 26      41 1/2  13 3/8 2798000
Converse       CVE   8 7/8   -1/8   9      12 5/8   9 1/4    6400
Callaway Golf  ELY  12 7/8  -1 1/8 13 1/4 21 11/16 13 1/4 4576300
Fila           FLH  22 1/4   -3/4  23      22      12       78200
Sport Supply   GYM  14 1/4   +1/4  14      17 1/4   9 1/4    9500
L.A. Gear      LA    3 1/4   -1/8   3 1/4   8 1/4   3 1/4   69000
Nike           NKE  72 5/8   -3/4  73 1/4  78      52 1/4  508900
Reebok         RBK  31 3/4   +3/8  31 1/2  40 1/4  28 3/8 2116000
Russell Athl.  RML  29 1/4     0   29 1/8  32 5/8  26 3/4   39500
Skybox         SKYB 15 3/4     0   15 3/4  16       8 3/8     500
Sportmart      SPMT  9 1/4   -1/8   9 1/2  19       7 1/4   11300
Starter        STA   9 1/2     0    9 3/8  13 3/4   6 1/4   43000
Topps          TOPP 5 11/16  -3/16  5 7/8   8       4 1/8   70300
Sports Auth.   TSA  17 1/8     0   17      25      16 1/4   14200

     TODAY:  The NHL's Western Conference Through April 19.
'95 YEAR-TO-DATE
TEAM
HOME
DATES
AVG.
TOTAL
%CAP
AVG
TIX$
'93-'94
AVG.
BUILDING
CAPACITY
CHI
18
21,038
378,684
103%
$43
17,776^
20,776
DET
20
19,761
395,214
103%
$33
19,820
19,275
STL
21
19,369
406,742
101%
$41
17,561^
19,260
CAL
22
18,990
417,777
94%
$18
19,325
20,230
SJ
18
17,190
309,420
100%
$37
16,565
17,190
ANH
20
17,174
343,480
100%
$35
16,989
17,174
DAL
20
16,690
333,803
99%
$40
16,119
16,914
TOR
22
15,744
346,374
101%
$32
15,649
15,642
LAK
20
15,295
305,909
96%
$40
15,655
16,005
VAN
20
13,743
274,866
85%
$40
15,226
18,130
EDM
20
12,882
257,641
74%
$25
13,477
17,503
WIN
14
12,841
269,663
83%
$20
13,298
15,593
^ -- Chicago and St. Louis are playing in new buildings in '95with higher capacities.