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Volume 24 No. 156
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DRAFT COULD SPUR JAGUAR MERCHANDISE SALES ... AGAIN

     Jacksonville-area retailers and regional manufactures expect
a "surge in sales of Jaguars apparel similar to peak sales times
during Christmas" as the NFL draft takes place this weekend.
Some NFL officials predict that the draft will kick off another
"buying frenzy" on apparel that will last until the start of the
season.  Sales of Jaguar apparel were last boosted when the team
made their recent logo change (Earl Daniels, FLORIDA TIMES-UNION,
4/21).