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Volume 24 No. 157
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NACSB HIRES SPORTS FRANCHISES, INC.

     The National Alliance of Collegiate Summer Baseball (NACSB)
has hired Sports Franchises, Inc., a consulting firm headed by
former MLB Commissioner Bowie Kuhn.  The firm will help with
efforts in marketing, sponsorship and fund-raising, as well as
develop strategies to find a title sponsor and category
sponsorships for the Alliance.  NACSB is seeking marketing
partners for the '96 season, according to NACSB Exec VP Bob Wirz
(NACSB).