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Volume 24 No. 154

Sports Media

     A new interactive TV system which would allow fans to
customize their own sports TV viewing will be available beginning
next month to about 1,000 households in Southern CA.  The new
service, created by ACTV Inc., a subsidiary of TCI's Liberty
Sports, was profiled by the N.Y. TIMES' Richard Sandomir.  One
remote-control button will enable a viewer to call up an instant
replay, another will summon an isolated view of a star player and
another will retrieve up-to-the-minute stats and graphics.
ACTV's technology will be used for telecasts of Lakers, Kings,
Mighty Ducks, Padres and Angels games, college football and
basketball, horse races and boxing.  The technology will be
incorporated with Prime Sports' coverage of these events.  ASI
Market Research and Turner Educational Services (a division of
TBS) are also participating in the experiment.  An early version
has been operating in parts of Canada since '90 (N.Y. TIMES,

     SportsChannel Philadelphia will debut a weekly half-hour
show, "SportsBiz with Victor Livingston" May 1 at 7:00pm EDT.
The first show will deal with the Phillies' status post-strike
(PHILADELPHIA INQUIRER, 4/18)....When WSBK-TV's contract with the
Red Sox expires, it is expected that Tribune Co.'s WLVI-TV will
be the only other serious bidder for the team's rights.  WSBK and
the Red Sox are currently negotiating a rights fee reduction for
this year's missed games (Jack Craig, BOSTON GLOBE,
4/16)....Times Mirror will sell the magazine Sporting Goods
Dealer to Cardinal Business Media (INSIDE MEDIA ONLINE, 4/14).

     The Rockies have premiered their "Daily Colorado Rockies
Web" on the World Wide Web.  The site will mix graphics and text,
including information and graphics about Coors Field.  Once the
season begins, users will feature inning-by-inning updates.  The
address:  http://www.rmii. com/web site (ROCKY MOUNTAIN NEWS,
     ONLINE ROUND-UP:  IndyCar enthusiasts can now get
information on Molson Indy Vancouver at http://www.indy-  Users can access such information as course
maps, ticket purchases and schedules.  Molson Indy Vancouver is
the first IndyCar race to have its own Web site (BUSINESS IN
VANCOUVER, 4/4-10 issue)....N.Y. NEWSDAY's Steve Zipay profiles
the new Web sites for the NFL and the '96 Olympics as well as
ABC's new "Winner's Circle."  The new ABC site will be
incorporated with ABC's America Online site and focus on coverage
of the Triple Crown (NEWSDAY, 4/14).... USA TODAY debuted its
service on the Web yesterday.  The site will only be accessible
by using USA TODAY software or through CompuServe's connection
(USA Today).