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MARKETPLACE ROUND-UP

     John Raybin, Exec Producer and host of The Sports
Collectors' Radio Show Network, has established Raybin
Communications, a new communications consulting agency.  Based in
New York, the firm specializes in advising the collectibles
industry in public relations efforts (Raybin).
....Ticketmaster and Viacom's MTV Networks Inc. are planning to
expand a joint marketing venture to sell concert tickets and
merchandise directly to viewers of both MTV and VH-1.  While
Ticketmaster may launch its own channel to promote such sales,
according to President Fredric Rosen, they will continue to host
as many as four shows on VH-1 to sell concert tickets this year
(WALL STREET JOURNAL, 4/14).... Coors is testing a new beer that
is both low in calories and alcohol content.  The company will
begin test marketing the product in San Diego, Pittsburgh and
Baltimore.  The new offering is similar to Anheuser Light, a 75-
calorie brand that Anheuser-Busch began testing two weeks ago in
several markets (WALL STREET JOURNAL, 4/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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