BOWL SPONSOR DANCE CONTINUES; PLYMOUTH TAKES A HOLIDAY
The Holiday Bowl will begin a three-year association with
Plymouth, the game's new title sponsor. The Plymouth Holiday
Bowl will be played in Jack Murphy Stadium on December 29 and be
televised by ESPN, as the new deal includes a three-year
agreement with ESPN. Dean Bonham, President of The Bonham Group
of Denver, negotiated the contract with Plymouth. The alliance
continues the bowl's relationship with Chrysler Corporation which
began in 1991 when Thrifty Car Rental became title sponsor.
Thrifty is a wholly-owned subsidiary of Chrysler (Holiday Bowl).