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Volume 24 No. 157
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TEXACO SIGNS UP TO SPONSOR USA BASKETBALL THROUGH '96

     Texaco announced they will be official sponsor of USA
Basketball, with rights extending to all teams fielded by USA
Basketball through '96.  Texaco plans to develop several
integrated marketing campaigns, including print and broadcast
advertising along with promotional tie-ins.  USA Basketball Exec
Dir Warren Brown said Texaco's "tremendous reach through its
nationwide system of service stations provides an extensive
opportunity to broaden the exposure of USA Basketball" (USA
Basketball).   Paul Weeditz, a spokesperson at Texaco, told THE
SPORTS BUSINESS DAILY that promotional tie-ins and advertising
are still in the planning stages and have not been finalized (THE
DAILY).