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Volume 24 No. 116

The Back Of The Book

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21       -1/8  21 1/8  24 1/8  18 3/4    1500
Cobra Golf     CBRA 29 1/4   +5/8  28 3/4  41 1/2  13 3/8  156000
Converse       CVE   9 3/4   +1/8   9 3/4  12 5/8   9 1/4    4100
Callaway Golf  ELY  14         0   14     21 11/16 14 1/4  841400
Fila           FLH  20 3/8   -1/2  20 3/4  22      12 1/2   25700
Sport Supply   GYM  13 7/8   +1/2  13 1/2  17 1/4   9 1/4   21400
L.A. Gear      LA    3 5/8   +1/8   3 5/8   8 1/4   3 1/4   95700
Nike           NKE  74 5/8   +3/4  74 3/8  78      52 1/4  253400
Reebok         RBK  36 1/8 +1 1/8  35 1/4  40 1/4  28 3/8  165200
Russell Athl.  RML  29 7/8   +1/2  29 5/8  32 5/8  26 3/4   67000
Skybox         SKYB 15 13/16 +1/16 15 3/4  16       8 3/8   21700
Sportmart      SPMT  8 3/8   -1/4   8 1/4  19       7 3/4   57300
Starter        STA  10 3/8   -3/8  10 7/8  14       6 1/4   90600
Topps          TOPP  6 1/4   -1/8   6 1/2   8       4 1/8  609800
Sports Auth.   TSA  18 5/8   +1/2  18 3/8  25      16 1/4   67300

     TODAY:  The NHL's Western Conference Through March 29.
      HOME     '95 YEAR-TO-DATE      AVG   '93-'94  BUILDING
TEAM  DATES  AVG.     TOTAL   %CAP   TIX$    AVG.   CAPACITY
CHI    11   20,866   266,295  102%   $43    17,776^  20,776
DET    17   19,741   355,589  102%   $33    19,820   19,275
STL    15   19,209   288,128  100%   $41    17,561^  19,260
CAL    17   18,815   319,849   93%   $18    19,325   20,230
SJ     15   17,190   257,850  100%   $37    16,565   17,190
ANH    12   17,174   206,088  100%   $35    16,989   17,174
DAL    16   16,643   266,295   98%   $40    16,119   16,914
TOR    18   15,744   283,390  101%   $32    15,649   15,642
LA     16   15,173   242,769   95%   $40    15,655   16,005
VAN    15   13,864   207,953   86%   $40    15,226   18,130
WIN    16   12,485   199,752   81%   $20    13,298   15,593
EDM    16   12,366   197,857   71%   $25    13,477   17,503
^ -- Chicago and St. Louis are playing in new buildings in '95
with higher capacities.

     The ESPN Chilton Sports Poll surveyed 1,007 U.S. residents
(age 12+) from March 14-27.
     HOW LIKELY ARE YOU TO WATCH AT     DID YOU WATCH ANY PART OF
     LEAST PART OF THE TOURNAMENT?      OF TOURNAMENT LAST YEAR?
                        MALE FEMALE                   MALE FEMALE
     Very likely         49%   24%      Yes            62%   39%
     Somewhat likely     18    25       No             37    56
     Somewhat unlikely    5     7       Don't remember  1     5
     Very unlikely       27    44
     HOW INTERESTED ARE YOU IN          WHICH COMPANY IS BIGGEST
     THE NCAA TOURNAMENT?               TOURNAMENT SPONSOR?
                   MALE FEMALE     Nike                12%
     Very interested     40%   14%      Reebok               3
     Somewhat interested 22    21       Anheuser-Busch       2
     A little bit        14    25       Coca-Cola            2
     Not at all          24    40       Pepsi                2