Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

3.30.1995

     The Upper Deck Co. will co-sponsor IndyCar racer Roberto
Guerrero and the Pagan Racing Team in the Slick 50 200 at the
Phoenix Int'l Raceway April 2 (Upper Deck).... Today's Baltimore
SUN features a 3-page spread on the formerly all-female America3
crew.  Subhead: "When they put a man on the boat, they sacrificed
their identity -- and dashed the dreams of a generation"
(Baltimore SUN, 3/30).... Chrysler is supporting its exclusive
sponsorship of the NHL on Fox with a 2-page insert in this
morning's USA TODAY.  The ad for Dodge products features NHL
stars Eric Lindros, Cam Neely, Mark Messier, Paul Kariya, Brendan
Shanahan, John Vanbiesbrouck and Jeremy Roenick and previews
Dodge's Stanley Cup trip promotion to air during Fox's telecast
(USA TODAY, 3/30)....Johnnie Walker has dropped its sponsorship
of the annual World Championship golf tournament in December in
Jamaica (DALLAS MORNING NEWS, 3/29).

PREVIOUS IF YOU CAN'T MERCHANDISE THE TEAM, THEN HOW 'BOUT THE PARK? NEXT NIKE SWOOPES UP SHOE DEAL; FEATURE WOMEN'S HOOPS STAR

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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