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Volume 24 No. 112
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     Turner Sports has already sold about 80% of the ad time for
its NFL telecasts next season.  According to Mark Mariani, Exec
VP/Turner Sports Sales, they are getting "double-digit percentage
rate increases."  Mariani says that several advertisers new to
Turner's NFL coverage have signed up, but he declined to name
them.... Sources say that Quaker State is in talks with CBS about
becoming the title sponsor of ten upcoming boxing matches on the
network....Dow Jones & Co. is planning to launch its first
magazine, a weekly that will focus on int'l business (INSIDE
MEDIA, 3/15-3/28).... The Milwaukee Journal and Milwaukee
Sentinel officially combine operations this Sunday.  The new
paper will be called the Milwaukee Journal Sentinel (MILWAUKEE
JOURNAL, 3/28)....Showtime/SET Exec Producer Jay Larkin says he
plans to ask Mike Tyson to be an analyst for the April 8 bout
between Larry Holmes and Oliver McCall (DALLAS MORNING NEWS,
3/28)....Ken Burns' "Baseball" returns to PBS April 17 as a "GM
Mark of Excellence Presentation" (Gould Media).