Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

WHICH ADVERTISERS SPEND THE MOST ON CABLE?

     The current issue of AD AGE examines advertising on cable.
The Top 10 companies that advertised on cable in '94, in ranking
order: Procter & Gamble, GM, AT&T, Philip Morris, Hasbro,
Kellogg, General Mills, Chrysler, MCI and Sears Roebuck.  The Top
10 brands advertised on cable in '94 in ranking order: AT&T long
distance, McDonald's, MCI long distance, Long John Silver's,
Sprint long-distance, Reebok men's footwear, Burger King,
American Express, Pringles potato chips, Little Caesars (AD AGE,
3/27 issue).
     OSCARS STILL CAN'T TOP THE SUPER BOWL:  The Oscars last
night are the second most expensive regularly scheduled event on
network TV after the Super Bowl, which at $1.1M per :30, is
"still tops."  The Super Bowl delivers "more viewers and is a
much more efficient buy in reaching people," and Nielsen
estimates for the '94 Super Bowl and Oscars telecasts reveal that
the $21.96 cost to "reach every thousand TV households via the
Oscars telecast is about a $1 per thousand more expensive than
the Super Bowl's CPM of $20.99."  The Oscars reach female viewers
better, but in order to reach men 18-49, the CPM for the Oscars
is more than twice that of past Super Bowls:  $74.56/minute vs.
$33.88 (Mandeses & Wallenstein, AD AGE, 3/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/03/28/Sponsorships-Advertising-Marketing/WHICH-ADVERTISERS-SPEND-THE-MOST-ON-CABLE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/03/28/Sponsorships-Advertising-Marketing/WHICH-ADVERTISERS-SPEND-THE-MOST-ON-CABLE.aspx

CLOSE