GO TO RAYCOM IF YOU WANT FIESTA BOWL TITLE SPONSORSHIP

     Raycom Inc. and the Fiesta Bowl announced a partnership to
market the title sponsorship of the '96 bowl game, which is
scheduled to pit the two highest rank teams in the bowl alliance.
Raycom will be the exclusive sales rep offering the event's title
sponsorship.  Raycom notes that they have offered several event
title sponsorships through the years including the DirecTV Great
Eight, Diet Pepsi Tournament of Champions and the Carquest Bowl.
Raycom CEO Rick Ray: "With the national championship at stake,
the title sponsorship of the Fiesta Bowl will afford a company
unparalleled exposure and a strong relationship with the highest
levels of college sports" (Raycom).  According to Raycom
spokesperson Brian Neuwirth, contrary to previous reports, Dial
Corp. has not signed on to be the title sponsor of the '96 Fiesta
Bowl.  Neuwirth said the process is in the beginning stages and
Raycom will consider several offers (THE DAILY).