Group Created with Sketch.
Volume 24 No. 156

Sports Industrialists

     According to the current issue of TIME, MICHAEL JORDAN's
return has been worth over $3.8B for the companies he endorses
(TIME, 4/3 issue).  Wheaties debuted a new TV ad featuring Jordan
missing a jump shot, with the superstar saying, "I better eat my
Wheaties" (CHICAGO TRIBUNE, 3/26).  BUSINESS WEEK debuted the
"Michael Jordan Index" -- based on the performance of McDonald's,
Sara Lee, Nike, General Mills and Quaker Oats since March 8.  By
March 21, the MJ Index had fallen to 103 from a March 19 high of
105 (BUSINESS WEEK, 4/3 issue).  Jordan's agent, DAVID FALK, was
a guest on ABC's "Good Morning America" this morning.  On
Jordan's contract:  "We had no negotiations, we had no promises
made to him and I think when the summer comes, we have a chance
to look at the future and preponderant impact on the NBA [which]
will absolutely create financial success for him as it always
has.  But at this point, that was not the motivating factor in
his decision" (ABC, 3/27).  Raptors GM ISIAH THOMAS said before
Friday's Bulls-Magic game that the Raptors plan on putting the
floor in the middle of Skydome when Jordan visits next season,
"so we can have 60-70,000 people watching us play basketball"
(TNT, 3/24).  WGN reports that Jordan's first home game netted an
all-time high regular-season (and all-time WGN sports) rating of
41 and a 59 share in Chicago.  National figures will be available
today (WASHINGTON POST, 3/26)

employees, volunteers and Board of Directors of ACOG, APOC, and
the Atlanta Olympic Games Authority on Tuesday in Atlanta
(ACOG)....Sports Business Writer CARL DESENS is leaving BUSINESS
WEEK (THE DAILY)....STEVE HATCHELL was named the first
commissioner of the recently formed Big 12 Conference.  Hatchell
is currently SWC commissioner (FORT WORTH STAR-TELEGRAM,
3/27)....MARY MCINTYRE has joined Network International as sales
manager.  She will handle advertising and sales for the Richmond
Coliseum (Network International)....BO JACKSON has signed on with
William Morris Agency to pursue acting opportunities (WASHINGTON
POST, 3/27)....This week's NEWSWEEK profiles DICK DEVENZIO, a
college basketball activist who advocates paying college players
(Curry Kirkpatrick, NEWSWEEK, 4/3 issue).

     The release of MIKE TYSON from an Indiana jail gained heavy
coverage over the weekend in print and TV.  CNN's "Morning News"
was live in Indiana Saturday morning.  In an extensive interview
after Tyson's release, RING Magazine Editor Steve Farhood
predicted Tyson's first fight would be against DON KING-client
Peter McNeeley.  Farhood was interviewed live along with Tyson
Attorney JAMES VOYLES, and spiritual advisor Muhammad Siqqeeq
(CNN, 3/25).  Tyson was the 2nd story on Saturday's "NBC Nightly
News" (NBC, 3/25).  ABC ran the story fourth on Saturday's "World
News Tonight."  BERT SUGAR, of BOXING ILLUSTRATED: "I think he's
a commodity worth hundreds of hundreds of hundreds of millions of
dollars, almost a billion."  SUGAR RAY LEONARD and trainer ANGELO
DUNDEE were also interviewed (ABC, 3/25).  SI's SONJA STEPTOE and
former Tyson trainer KEVIN ROONEY appeared on "Good Morning
America Sunday" (ABC, 3/26).  This morning's N.Y. POST is the
only outlet to report that Tyson has told Don King to "take a
walk."  Wallace Matthews writes that Tyson "brought Allah into
his life and asked Don King to leave his house" (N.Y. POST,
3/27).  TIME's STEVE WULF compares the returns of MICHAEL JORDAN
and Tyson: There is "little doubt that basketball and boxing can
use them, but as a society we may need them even more, as hero
and antihero" (TIME, 4/3). On CNN's "MoneyLine," John Metaxas
examined the potential financial impact, noting that TV revenue
from Tyson-GEORGE FOREMAN "could be twice that of the last such
megafight," four years ago between Foreman and EVANDER
HOLYFIELD."  JOHN MANSELL, a media analyst for Paul Kagan Assoc.,
estimates that Tyson-Foreman could bring in $120M and 3 million
pay-per-view subscribers (CNN, 3/24).