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Volume 24 No. 117

Sponsorships Advertising Marketing

     Gillette spokesperson Eric Kraus thinks the "purity of
purpose" the previously all-female America3 crew "is now more
than slightly contaminated" with the addition of tactician Dave
Dellenbaugh.  Kraus:  "We went with America3 because we felt the
team embodied the spirit of the Dry Idea brand.  For us, whether
the team won or lost wasn't as appealing as an all-woman crew"
(L.A. TIMES, 3/24).

     Curtis Management Group, which markets and protects over 200
of "America's best-known, best-loved names," including Babe Ruth,
will manage the image and likeness of Secretariat (Rubenstein
Associates)....Topps has established an office in Canada to
handle direct distribution to Canadian retailers and hobby
accounts (Topps)....SunTrust Banks Inc. has introduced a
MasterCard credit card bearing the brand of the PGA Tour.  The
Tour Card is available to members of PGA Tour Partners.
Depending on use, consumers can use earned points toward golf
merchandise (COLUMBUS, GA, LEDGER-ENQUIRER, 3/23)....AD WEEK
ranks and grades the top 21 ad agencies, as determined by
billings:  Bates (C+), BBDO (B+), Chiat/Day (A-), DDB Needham (B-
), Bozell (A-), Campbell Mithun Esty (C+), D'Arcy Masius Benton &
Bowles (C), Foote, Cone & Belding (B), Grey (B-), Ketchum (C),
Ogilvy & Mather (B+), Saatchi & Saatchi (B-), Lintas USA (B-),
McCann-Erickson (B), J. Walter Thompson (B), Young & Rubicam (B-
), N.W. Ayer & Partners (B-), Leo Burnett (B), Lowe & Partners/
SMS (C+), Messner Vetere Berger McNamee Schmetterer (B+), Wells
Rich Greene/BDDP (C+) (AD WEEK, 3/20 issue).... McDonald's
announced that they expect to add 350 stores in Europe in '95
(BLOOMBERG/L.A. TIMES, 3/24).... Coca-Cola Chair Roberto Goizueta
told stock analysts that he expects the company to report
worldwide case volume growth of 9-10% in the 1stQ -- "a shade
higher than what analysts had been expecting" (ATLANTA
CONSTITUTION, 3/24)....Wheaties unveiled a commemorative box
featuring Celtics President Red Auerbach with Larry Bird, Bob
Cousy, K.C. Jones, John Havlicek and Jo Jo White....The Sports
Authority hopes to open its first Boston outlet in the old Sears
Building, a block from Fenway Park (BOSTON HERALD, 3/24).

     FROM ERNIE SAXTON:  Pontiac will become the official car of
the Nat'l Hot Rod Association....One of the "hottest" items
available to racing fans is the new BNOX, low-priced compact
binoculars.  The BNOX NASCAR model is available at NASCAR Winston
Cup events for less than $20....Coca-Cola USA will be an
associate sponsor of the Rickey Hendrick-owned Dupont #24 NASCAR
Winston Cup car driven by Jeff Gordon.  Coca-Cola will have their
logo on the trunk lid and on Gordon's uniform....According to
Sears VP/Sales Bill Clarke, Sears Auto Centers, through its
DieHard brand, is expanding its motorsports programs in '95.  In
addition to its current sponsorship of the NASCAR DieHard at
Talladega SuperSpeedway and the $50,000 DieHard Race Award, Sears
will provide full sponsorship of a Sears DieHard Racing Team's
pick-up in the NASCAR Super Truck Series by Craftsman and sponsor
the Sears Auto Centers Motorsports weekend in Milwaukee (ERNIE
SAXTON'S MOTORSPORTS SPONSORSHIP MARKETING NEWS).
     OTHER NEWS:  Hilton Oil Corp., through its T-PLUS brand, is
co-sponsoring the Kranefuss/Haas Racing Team car #37 driven by
John Andretti on the NASCAR Winston Cup circuit (Hilton
Oil)....NASCAR announced that Champion Spark Plug's Champion
Truck Plug will become the Official Spark Plug of the NASCAR
SuperTruck Series by Craftsman (NASCAR).

     Nike has outfitted Bullets forward Chris Webber with his own
model of basketball shoe.  Webber joins Michael Jordan, Charles
Barkley, Penny Hardaway and Sheryl Swoopes as basketball players
with their own custom Nike models.  The Air Max CW was designed
with the help of Webber, and will retail for $140.  He began
wearing the shoe this week, but it will not be available in
retail outlets until June 1 (Richard Justice, WASHINGTON POST,
3/24).  Webber is also the latest Nike athlete to be featured on
a building-sized urban mural.  In downtown Detroit, Webber is
shown dunking in his Michigan uniform, with the words, "Before
Washington.  Before Michigan.  There was St. Cecilia's."  Nike
has contracted seven other giant paintings, including:  Deion
Sanders in Atlanta, Rod Strickland in Portland, Ken Griffey Jr.
in Seattle, Scottie Pippen in Chicago and Steve Young and Jerry
Rice in San Francisco (WASHINGTON POST, 3/24).
     HAPPY HOLIDAYS FOR NIKE:  Nike has made a line of Michael
Jordan apparel "a central component" of its 1995 holiday
merchandise (Portland OREGONIAN, 3/24).  ABC's "Day One" examined
the Jordan phenomenon.  Ad exec Jerry Della Femina:  "Michael
Jordan really is an industry, he's a country, he's a state of
mind" (ABC, 3/23)