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Volume 24 No. 112

The Back Of The Book

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21 1/8     0   21 1/8  24 1/8  18 3/4     600
Cobra Golf     CBRA 34        +1   33 1/4  41 1/2  13 3/8  215500
Converse       CVE  10       +1/8  10      12 5/8   9 1/4    5600
Callaway GolF  ELY  16         0   16      43 3/8  28 1/2  713400
Fila           FLH  21       -3/8  21 3/8  22      12 1/2   41900
Sport Supply   GYM  12       -1/8  12      17 3/8   9 1/4    9500
L.A. Gear      LA    4       -1/8   4 1/8   8 1/4   3 3/8  184400
Nike           NKE  78     +1 5/8  76 1/4  76 1/2  52 1/4  663600
Reebok         RBK  34 7/8   +1/4  34 1/2  40 1/4  28 3/8  717800
Russell Athl.  RML  30       -1/8  30      32 5/8  26 3/4   18700
Skybox         SKYB 15 3/4  -1/16  15 3/4  16       8 3/8   60900
Sportmart      SPMT  8 3/8   +1/8   8 1/4  19       8 1/4   44400
Starter        STA   9 1/8   +1/4   8 7/8  15 1/2   6 1/4   70200
Topps          TOPP  5 1/8  -1/16   5 1/4   8       4 1/8  315300
Sports Auth.   TSA  19         0   19      25      16 1/4  128500

     TODAY:  The NHL's Western Conference Through March 15.      
'95 YEAR-TO-DATE
TEAM
HOME
DATES
AVG.
TOTAL
%CAP
AVG
TIX$
'93-'94
AVG.
BUILDING
CAPACITY
CHI
9
20,755
186,796
101%
$43
17,776^
20,776
DET
13
19,704
256,157
102%
$33
19,820
19,275
STL
14
19,139
267,943
99%
$41
17,561^
19,260
CAL
10
18,668
186,679
92%
$18
19,325
20,230
SJ
10
17,190
171,900
100%
$37
16,565
17,190
ANH
9
17,174
154,566
100%
$35
16,989
17,174
DAL
13
16,660
216,576
98%
$40
16,119
16,914
TOR
16
15,744
251,898
101%
$32
15,649
15,642
LAK
12
15,078
180,934
94%
$40
15,655
16,005
VAN
12
13,343
160,118
83%
$40
15,226
18,130
EDM
14
12,245
171,428
70%
$25
13,477
17,503
WIN
14
12,311
172,350
80%
$20
13,298
15,593
^ -- Chicago and St. Louis are playing in new buildings in '95with higher capacities.

     The ESPN Chilton Sports Poll surveyed approximately 1,000U.S. residents two weeks prior to the following events:  NFL ProBowl, NBA All-Star Game, U.S. Figure Skating Championships, andthe Daytona 500.  Respondents were asked to identify the event'ssponsors.     
NFL PRO BOWL
U.S. FIGURE SKATING
CHAMPS
Anheuser-Busch
10.5%
Pepsi
2.4%
Nike
4.5
Coca-Cola
2.1
Pepsi
2.7
Campbell's Soup
1.2
McDonald's
1.8
McDonald's
1.2
Starter
1.8
General Motors
1.0
NBA ALL-STAR GAME
DAYTONA 500
Nike
12.6%
Pennzoil
9.2%
Pepsi
2.8
Goodyear
5.8
Anheuser-Busch
2.6
STP
3.5
Reebok
2.5
Havoline
2.7
Coca-Cola
2.3
General Motors
2.5