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Volume 24 No. 156

Sponsorships Advertising Marketing

     Members of the Disney World Sports Division met with members
of the Division I-AA Football Committee last month to discuss
bringing the I-AA championship game to the Citrus Bowl in
Orlando.  Disney World Dir of Sports Mike Millay:  "We're
interested in this event and all NCAA events" (ORLANDO SENTINEL,
3/17)....Disney also announced that ARAMARK will be the food
service manager for its 38,000 employees at the Walt Disney
Resort in Orlando (ARAMARK).

     IMG has agreed to basic terms and has signed a letter of
intent with Triple Crown Sports, Inc. to represent new national
and int'l sponsorship interests in seven grassroots sports
properties.  IMG will package and sell sponsorship opportunities
for seven Triple Crown properties, including: softball, youth
soccer, 3-on-3 basketball, 3-on-3 soccer, street hockey, 4-on-4
volleyball and youth baseball.  As part of the venture, IMG and
Triple Crown have committed to help raise $200,000 annually for
St. Jude Children's Research Hospital....Kings guard Bobby Hurley
signed a 2-year deal to become the official spokesperson for the
3-on-3 Basketball Series....Dudley Sports has been named official
sponsor of the '95 Slowpitch Softball Series....Hillerich &
Bradsby signed a one year deal to become official sponsor of the
Youth Baseball Series (Triple Crown).

     Two companies are launching new ad campaigns during the NCAA
tournament this weekend:  AT&T and Hyatt.  AT&T begins a national
campaign promoting its new "500" number services.  The ad for the
"follow-you-everywhere" phone number was created by FCB/Leber
Katz Partners and makes its debut during the Xavier-Georgetown
game, fitting since Georgetown Coach John Thompson plays "a
loser" in the ad.  In the ad, a fictitious rival beats Thompson
in landing a promising young basketball recruit.  The other coach
nabs the player because he has a 500 number and is contacted
about the youth while traveling.  AT&T is said to have paid
Thompson between $50,000-100,000 (Melanie Wells, USA TODAY,
3/17)....Hyatt announced a new TV and print campaign.  The first
of two 30-second ads airs this weekend (USA TODAY, 3/17).

     Nike Inc.'s fiscal 3rdQ earnings jumped 51%, topping some
estimates and reflecting "strong demand at most of its shoe and
clothing businesses."  Nike's net income for the period was
$95.3M compared with $63.2M in the same period last year.  Nike
stock closed at $78, up $1.625.  Nike Chair Philip Knight said
Nike's revenue was more balanced than at "any point in its
history" (WALL STREET JOURNAL, 3/17).