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Volume 24 No. 157
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VIDEO STORYBOARD RATES THE TOP ADS OF 1994

     The 17th Annual ranking of the most popular TV ads by NewYork-based Video Storyboard Tests was released.  Coca-Cola, withits polar bear spots, recaptured the top ranking.  Above all, thesurvey showed that '94 "was the year of the comeback:  theresurgence of advertisers that once scored high in the survey buthad lost ground in recent years."  Anheuser-Busch's Bud Light,AT&T, Miller Lite and the Energizer Bunny all finished in the topten after "signs of waning audience interest in the 1993 survey."The top 15, in order, with last year's ranking in parentheses:
1
Coca-Cola
-3
9
Nike
-4
2
Little Caesars
-5
10
Taster's Choice
-8
3
Pepsi
-2
11
Pizza Hut
-14
4
McDonald's
-1
12
Budweiser
-6
5
Bud Light
-16
13
Burger King
-15
6
AT&T
-17
14
Ford
-12
7
Miller Lite
-19
15
Diet Coke
(—)
8
Energizer
-13
 
The survey findings are based on a series of interviewsconducted throughout the year with 20,000 viewers nationwide whowere asked to name the most outstanding TV ad they had seen inthe past four weeks (WALL STREET JOURNAL, 3/16).