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Volume 24 No. 116

Sponsorships Advertising Marketing

     Sports and Recreation Inc. shares "plummeted 42% in the wake
of an earnings report that was substantially below analysts'
estimates."  The sporting goods-retailer, based in Tampa, had its
stock close at $10.75, down $7.75 in NYSE composite trading (WALL
STREET JOURNAL, 3/15)....Retail sales for the month of February
fell five-tenths of 1%, a "surprise decline" that was the first
in almost a year.  Merrill Lynch Economist Bruce Steinberg:
"Consumers are keeping their wallets shut" (N.Y. TIMES,
3/15)....Clarion Performance Properties in Greenwich, CT won the
'95 Reggie Award from the Promotion Marketing Association of
America for the Sprint World Cup Promotional Effort.  The Reggie
Award is one of the marketing industry's most prestigious honors
(Clarion)....Toyota has been the biggest winner on the PGA Tour
this year, according to Phil Mushnick of the N.Y. POST.  Peter
Jacobsen wore a Toyota visor as he won the Buick Invitational,
and Mark O'Meara wore a Toyota visor when he won the Honda
Classic (N.Y. POST, 3/15)....Base Hit Cookies will be a major
sponsor of the USA Baseball Junior Team, and will be the
corporate host at a number of team-related events and receive
logo identification on jersey's, T-shirts and other team gear
(USA Baseball).

     The National In-Line Hockey Association (NIHA) has signed up
three new sponsors:  Humanzoom, Border Patrol and Sport Court
Inc.  Humanzoom, makers of in-line sportswear, will make the
NIHA's T-shirts and hockey jerseys.  Border Patrol has created a
rink system designed for in-line roller hockey.  The system is
made of foot-high foam boards that fit together to turn any paved
arena in an outdoor roller hockey rink.  Sports Court Inc. is the
creator of performance sports flooring and backyard game courts.
Humanzoom will be featured in the league's magazine and in the
NIHA's "Inline Textbook."  Border Patrol will also be featured in
the magazine as well as in the "player perk packages."  Sport
Court will promote their products at NIHA events, including NIHA-
sanctioned league playoffs (NIHA).

House Maj. Leader Dick Armey said that if Sen. Mark Hatfield (R-
OR) -- the lone Senate GOP vote against the Contract's must-pass
balanced-budget amendment -- were in the House, he'd be stripped
of his cmte chair.  No word from Armey on whether the leadership
posts of House Maj. Whip Tom DeLay (R-TX), GOP Conference Chair
John Boehner (R-OH), Conference Vice Chair Susan Molinari (R-NY)
and Judiciary Chair Henry Hyde (R-IL) are in jeopardy over their
opposition to the key Contract provision relating to term limits.

     While baseball players are still on strike, Stuart stars
such as Jeff Bagwell, Will Clark, Ken Griffey Jr., Don Mattingly,
Cal Ripken Jr. and Frank Thomas "are still making amazing
catches, hitting towering home runs and playing as if every game
were the World Series" in the world of Madison Avenue, according
to Stuart Elliot of the N.Y. TIMES.  For the most part,
advertisers of baseball-related products are "gamely running
their regular campaigns -- and hoping that somehow a settlement
will come soon."  Reebok VP/Global Marketing Dan Hanrahan:  "We
have an awful lot of product in the marketplace.  Whether
baseball plays or doesn't play, kids still need shoes.  Their
seasons haven't been called off" (N.Y. TIMES, 3/15).
"Entertainment Tonight" examined Griffey's new spot for Pepsi's
All-Sport.  In the ad, he plays himself 49 years in the future
watching his grandson play a 21st Century version of baseball
("ET," 3/14).