THE CBA WANTS IN ON THE LICENSING BANDWAGON
The CBA Board of Directors announced that Brian Hakan and
Associates has been hired to manage and organize the league's
first-ever league-wide licensing and merchandising program. The
K.C.-based Hakan & Assoc. oversees a similar program for the IHL
and ABC's "Monday Night Football" and "Wide World of Sports."
CBA Commissioner Tom Valdiserri: "Sales of professional sports
merchandise has exploded over the last five-to-10 years, it is
time that the CBA claim its share of the business. ... [In two
year] we hope to have the market saturated with our products."
Valdiserri said the league will market new logos, nicknames and