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Volume 24 No. 112

Collegiate Sports

     The Gator Bowl Association hopes to "boost the annual Gator
Bowl game into the top tier of the nation's bowl picture with the
help of additional bed-tax revenues."  The Association plans to
ask the Duval County Tourist Development Council for a 3-year
commitment of $1.5M from a tax on hotel stays.   Rick Catlett,
Exec Dir of the Outback Steakhouse Gator Bowl:  "This is keeping
with the next plan of becoming a part of the alliance."  The
Tier-1 alliance currently consists of the Orange, Sugar and
Fiesta Bowls.  If the revenue increase for the Gator Bowl is
approved, the money would go for advertising and an increased
payout to the teams (Daniels & Friedland, FLORIDA TIMES-UNION,

     For the first time, all 16 partners of NCAA sports "are
executing some sort of consumer promotion" tied to the basketball
tournament.  Sprint is running print ads in USA TODAY; Frito-
Lay's Doritos brand is running a contest on CBS' Prodigy and
World Wide Web sites; Gillette will stage a "$1 million three-
point challenge" contest in Seattle; Pizza Hut is offering a
guide to the tournament for $.50 with a pizza purchase; and
Pennzoil, General Mills, Coca-Cola and PepsiCo's All-Sport will
all have some promotions, either nationally or regionally in the
Northwest.  There is also a way for NCAA sponsors to get involved
on-site at the Final Four in Seattle through FanJam!, an
interactive theme park organized by the Nat'l Association of
Basketball Coaches.  In its third year, the event is not
connected with the NCAA in any way, but its corporate partners
have "exclusive involvement."  Foot Locker runs a retail outlet,
and Sprint sponsors a three-point shooting contest (AD AGE,

     Today, THE SPORTS BUSINESS DAILY provides yet another NCAAtournament bracket -- not just the schools but also their shoecontracts.  Schools are listed in seed order.     
UCLA Reebok Wake Forest Nike
Connecticut Nike Massachusetts Nike
Maryland Nike Villanova Nike
Utah Reebok Oklahoma State Nike
Mississippi State Nike Alabama Nike
Oregon Nike Tulsa Converse
Cincinnati Nike UNC-Charlotte Reebok
Missouri Adidas Minnesota Converse
Indiana Converse St. Louis Converse
Temple Nike Stanford Nike
Texas Reebok Illinois Converse
Santa Clara Converse Pennsylvania Adidas
Long Beach State Asics Drexel Converse
Gonzaga Nike Old Dominion Nike
TN-Chattanooga Asics St. Peter's Nike
Florida Int'l Converse NC A&T Nike
Kansas Converse Kentucky Converse
Arkansas Converse North Carolina Nike
Purdue Nike Michigan St. Converse
Virginia Reebok Oklahoma Converse
Arizona Nike Arizona State Nike
Memphis Converse Georgetown Nike
Syracuse Nike Iowa State Nike
Western Kentucky Nike BYU Reebok
Michigan Nike Tulane Nike
So. Illinois Reebok Florida Reebok
Louisville Converse Xavier Reebok
Miami (OH) Adidas Ball State Nike
Nicholls State Adidas Manhattan Adidas
WI/Green Bay Nike Weber State Nike
Texas Southern Adidas Murray State Nike
Colgate Adidas Mt. St. Mary's No Deal
CRUNCHING THE NUMBERS: Nike leads the way with 30, followedby Converse (15), Reebok (9), Adidas (7), and Asics (2). MountSt. Mary's wears Adidas, but they do not have a contract with thecompany. As for No. 1 seeds, Converse has two and Reebok andNike have one each. But Nike has three No. 2 seeds and three No.3's (THE DAILY).

     ESPN's "Outside the Lines" last night profiled different
aspects of college basketball.  Among those topics discussed:
leaving school early for the NBA, the state of coaching, and the
question of whether or not players deserve money from profits
that they help generate.  In this last piece, ESPN's Greg Garber
reported a recent ESPN/Chilton Sports Poll asking the question:
Do you think college basketball players should be paid?:  30.6%
said "Yes" and 65.6% said "No."  But on the question -- If a
player's jersey is sold by the university, do you think the
player should receive a percentage of the profits from the sale?
47.4% said "Yes" and 47.5% said "No" (ESPN, 3/13).