The Gator Bowl Association hopes to "boost the annual Gator Bowl game into the top tier of the nation's bowl picture with the help of additional bed-tax revenues." The Association plans to ask the Duval County Tourist Development Council for a 3-year commitment of $1.5M from a tax on hotel stays. Rick Catlett, Exec Dir of the Outback Steakhouse Gator Bowl: "This is keeping with the next plan of becoming a part of the alliance." The Tier-1 alliance currently consists of the Orange, Sugar and Fiesta Bowls. If the revenue increase for the Gator Bowl is approved, the money would go for advertising and an increased payout to the teams (Daniels & Friedland, FLORIDA TIMES-UNION, 3/14).
For the first time, all 16 partners of NCAA sports "are executing some sort of consumer promotion" tied to the basketball tournament. Sprint is running print ads in USA TODAY; Frito- Lay's Doritos brand is running a contest on CBS' Prodigy and World Wide Web sites; Gillette will stage a "$1 million three- point challenge" contest in Seattle; Pizza Hut is offering a guide to the tournament for $.50 with a pizza purchase; and Pennzoil, General Mills, Coca-Cola and PepsiCo's All-Sport will all have some promotions, either nationally or regionally in the Northwest. There is also a way for NCAA sponsors to get involved on-site at the Final Four in Seattle through FanJam!, an interactive theme park organized by the Nat'l Association of Basketball Coaches. In its third year, the event is not connected with the NCAA in any way, but its corporate partners have "exclusive involvement." Foot Locker runs a retail outlet, and Sprint sponsors a three-point shooting contest (AD AGE, 3/13).
Today, THE SPORTS BUSINESS DAILY provides yet another NCAAtournament bracket -- not just the schools but also their shoecontracts. Schools are listed in seed order.
|Long Beach State||Asics||Drexel||Converse|
|Florida Int'l||Converse||NC A&T||Nike|
| || |
|Miami (OH)||Adidas||Ball State||Nike|
|WI/Green Bay||Nike||Weber State||Nike|
|Texas Southern||Adidas||Murray State||Nike|
|Colgate||Adidas||Mt. St. Mary's||No Deal|
ESPN's "Outside the Lines" last night profiled different aspects of college basketball. Among those topics discussed: leaving school early for the NBA, the state of coaching, and the question of whether or not players deserve money from profits that they help generate. In this last piece, ESPN's Greg Garber reported a recent ESPN/Chilton Sports Poll asking the question: Do you think college basketball players should be paid?: 30.6% said "Yes" and 65.6% said "No." But on the question -- If a player's jersey is sold by the university, do you think the player should receive a percentage of the profits from the sale? 47.4% said "Yes" and 47.5% said "No" (ESPN, 3/13).