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Volume 24 No. 156
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     Former Oilers Coach Bum Phillips will not opt for another
season of broadcasting Oilers games for KTRH radio (HOUSTON
CHRONICLE, 3/10)....ABC's "Day One" recently featured the
"extremes to which NASCAR sponsors go to get their corporate
identities on camera."  During the 10-minute piece, 47 corporate
sponsors were mentioned (Jim Greenidge, BOSTON GLOBE,
3/10)....More talk on ABC's Armen Keteyian's upcoming piece on
college basketball coaches.  He "is believed to be gearing" his
UMass piece on how the school has accepted basketball players
with low high school grades in order to be a successful program
under John Calipari (BOSTON GLOBE, 3/10)....CBS takes its
coverage of this year's NCAA Men's Basketball Championship
interactive with CBS on Prodigy and on CBS Eye on the Net.  The
Road to the Final Four Sweepstakes will be sponsored by Doritos