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Volume 24 No. 112
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The ESPN Chilton Sports Poll

     A survey of 17,362 U.S. residents over a period of 14 months(1/4/94-2/27/95).  Respondents were asked about their sportsreading habits.                                    
AGE BREAKDOWN
12-17
18-24
25-34
35-44
45-54
55-64
65+
CHECK SPORTS RESULTS?
83%
80%
73%
70%
63%
61%
58%
LOOK AT SPORTS SECTION?
32
29
28
33
34
34
37
SUBSCRIBE TO SPORTS MAGS?
26
19
17
19
17
14
11
GENDER RACIAL BREAKDOWN
MEN
WOM
WHT
BLK
HISP
OTHER
CHECK SPORTS RESULTS?
79%
58%
69%
72%
71%
66%
LOOK AT SPORTS SECTION?
45
20
34
27
26
30
SUBSCRIBE TO SPORTS MAGS?
22
12
18
20
16
13