Home Depot, charged to manage and market the sale of
Centennial Olympic Bricks has been relieved of its duties, ACOG
announced Thursday. Home Depot only sold 60,000 of the bricks by
the end of the holiday season. The company had projected that 2
million would be sold by spring. ACOG will take over the
marketing of the bricks with a $2M ad and P.R. campaign. Home
Depot still will manage brick orders, but will have little to do
with marketing (Melissa Turner, ATLANTA CONSTITUTION, 2/24).
Sara Lee's Hanes division and Warner Bros. Consumer Products
will team with the USOC to produce a line of cross-licensed
Looney Tunes/Olympic sportswear. Sources said the line includes
T-shirts, socks and sweats, available no earlier than this fall.
Marketing support has not yet been finalized (Terry Lefton,
BRANDWEEK, 2/27 issue).