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Volume 24 No. 157

The Back Of The Book

     The ESPN Chilton Sports Poll surveyed 6,614 U.S. residentsover a 4-month+ period (10/4/94-2/13/95).  Respondents (age 12+)were asked whether they have video game equipment or personalcomputers in their homes, and, if so, whether they use them toplay sports video games.  "Fans" were identified by those whoplaced themselves on a scale of 0-10, where zero is "not a fan atall."  A "fan" is anyone who ranked themself between 1 and 10.
OWN A PERSONAL
COMPUTER?
USE IT FOR SPORTS
GAMES?
FAN
39%
FAN
40%
NON FAN
32%
NON FAN
17%
OWN VIDEO GAME
EQUIPMENT?
HAVE ANY VIDEO
SPORTS GAMES?
FAN
51%
FAN
70%
NON FAN
36%
NON FAN
42%

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21 1/2     0   21 5/8  24 1/8  18 3/4    1100
Cobra Golf     CBRA 34 1/2   -1/2  35      41 1/2  13 3/8  207700
Converse       CVE  11 3/8   +1/8  11 1/8  12 5/8   9 1/4   18300
Callaway Golf  ELY  34 5/8   +1/4  34 3/8  43 5/8  28 1/2  388900
Fila           FLH  21       +1/4  20 3/4  20 3/8  12 1/2   16200
Sport Supply   GYM  12 3/4   +1/4  12 5/8  18       9 1/4   29400
L.A. Gear      LA    4 1/8   -1/4   4 1/4   8 1/4   4 1/4  125700
Nike           NKE  72 1/2  +1     71 3/4  76 1/2  49 3/4  290000
Reebok         RBK  36 1/4   +1/4  36 1/4  40 1/4  28 3/8  374600
Russell Athl.  RML  30 3/8   -3/8  30 5/8  32 5/8  24       26200
Skybox         SKYB 12       +1/8  11 3/4  14 3/8   8 3/8   85800
Sportmart      SPMT  9 1/4     0    9 1/4  19 1/4   8 3/8   16900
Starter        STA   9 1/8   +1/2   9      15 1/2   6 1/4   63400
Topps          TOPP  5 7/8   +1/8   5 7/8   8       4 1/8  190900
Sports Auth.   TSA  18 3/8   +1/8  18 1/8  25      16 1/4  126800

     TODAY:  The NBA's Western Conference Through February 21.

'94 YEAR-TO-DATE
TEAM
HOME
DATES
AVG.
TOTAL
%CAP
AVG
TIX$
'93
AVG.
TOTAL ATTEND
+/- FROM '93
SPUR
23
20,234
465,372
98%
$30
21,568
- 30,688
JAZZ
28
19,726
552,316
99%
$30
19,845
- 3,343
SUNS
27
19,023
513,621
100%
$38
19,023
No Change
KING
27
17,317
467,559
100%
$24
17,317
No Change
NUGG
26
17,171
446,446
100%
$21
16,091
+ 28,071
MAVS
28
16,449
460,556
94%
$25
12,726
+ 104,239
ROCK
24
15,589
374,124
94%
$37
14,862
+ 17,440
SONI
25
15,184
379,600
85%
$35
14,653
+ 13,284
WARR
24
15,025
360,600
100%
$29
15,025
No Change
TWOL
26
14,351
373,130
76%
$28
18,065
- 96,552
LAKE
22
13,579
298,746
78%
$33
12,882
+ 15,345
PORT
25
12,888
322,200
100%
$35
12,888
No Change
CLIP
20
8,345
166,916
52%
$26
11,322
- 59,524
at ANH
4
17,656
70,624
96%
$26
n/a
n/a

-- ANH = The Arrowhead Pond at Anaheim