Menu
Franchises

BASEBALL TEAMS TURNING TO DIFFERENT MARKETING CAMPAIGNS

     The Brewers are "turning to the future in marketing their
1995 season tickets."  The team is making available to TV
stations around Milwaukee a 30-second public service commercial
that "doesn't talk about expectations on the field this season or
the players likely to be stars, the kind of things they promoted
in past years."  Instead, the video shows the newest stadiums
around the league -- Oriole Park at Camden Yards, Jacobs Field,
and The Ballpark at Arlington.  The next scene is "that familiar
rendering" of the proposed $223.5M stadium the team wants
constructed.  Then the message -- "Share the dream of a new
stadium.  Support baseball for Wisconsin.  Buy your 1995 season
tickets today" (Daniel Hanley, MILWAUKEE JOURNAL, 2/22).
     BRAVES ON FILM:  Turner Sports President Harvey Schiller and
Braves President Stan Kasten met the media this week to discuss
the team and TBS's plans for '95.  Among the different plans
under consideration:  Producing a movie in conjunction with TBS
about the "unprecedented upcoming season" (Henry Unger, ATLANTA
CONSTITUTION, 2/22).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/02/23/Franchises/BASEBALL-TEAMS-TURNING-TO-DIFFERENT-MARKETING-CAMPAIGNS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/02/23/Franchises/BASEBALL-TEAMS-TURNING-TO-DIFFERENT-MARKETING-CAMPAIGNS.aspx

CLOSE