Group Created with Sketch.
Volume 24 No. 160
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

WHO ARE THE NFL'S MOST "AVID" FANS?

     The ESPN Chilton Sports Poll surveyed 14,824 U.S. residentsover a 13-month period (Jan. 4, 1994-Jan. 23, 1995) in an attemptto quantify the NFL's most avid fans.  "Avid fans" wereidentified by asking respondents to place themselves on a scaleof 0-10, where zero is "not a fan at all" and 10 is a "supersports fan."  The following are demographic breakdowns ofrespondents who answered 8-10:
AGE BREAKDOWN
INCOME BREAKDOWN
12-17
50%
Less than $12K
21%
18-24
33%
$12K-19,000
27%
25-34
35%
$20K-29,000
31%
35-44
28%
$30K-49,000
33%
45-54
27%
$50K-75,000
33%
55-64
26%
$75K-99,000
34%
65+
27%
$100K-149,000
46%
$150K+
42%