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Volume 24 No. 115
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REEBOK IN NEGOTIATIONS WITH ACOP OVER LICENSING

     Reebok is in "intense negotiations" with ACOP over the
company's desire for a "total marketing package to include
retail, licensing and programming opportunities" with the '96
Games, according to David Ropes, Reebok's Senior VP of Integrated
Marketing.  Ropes said the company will not need official on-
field exposure, as Reebok is expected to have close to 2,500
Olympic athletes under contract.  According to sources, ACOP may
"split the sale of the sneaker category among three to five
different suppliers" (BRANDWEEK, 2/13 issue).