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Volume 24 No. 160

Olympics

     With the '96 Games a year-and-a-half away, ACOG officials
have turned their attention from fund-raising to execution.  ACOG
COO A.D. Frazier "spends his days working up transportation plans
and high-tech security systems."  Frazier:  "Finance probably
consumed 80 percent of me the first couple of years, 50 percent
of me a year ago 30 percent of me today."  60% of ACOG's
projected revenue is under contract, with an estimated $634M
remaining -- including the sale of at least $221.8M worth of
tickets, and at least $73.2M from the yet-to-be awarded Japanese
TV rights (Melissa Turner, ATLANTA CONSTITUTION, 2/11).

     Reebok is in "intense negotiations" with ACOP over the
company's desire for a "total marketing package to include
retail, licensing and programming opportunities" with the '96
Games, according to David Ropes, Reebok's Senior VP of Integrated
Marketing.  Ropes said the company will not need official on-
field exposure, as Reebok is expected to have close to 2,500
Olympic athletes under contract.  According to sources, ACOP may
"split the sale of the sneaker category among three to five
different suppliers" (BRANDWEEK, 2/13 issue).