GILLETTE, SPRINT TO OFFER CROSS-PROMOTION FOR NCAA B-BALL
Gillette will team with Sprint to "step up support of its
disposable razors" in a promotion tied to the NCAA Final Four.
Gillette will put pre-paid calling cards, good for five free
minutes of long-distance calls from Sprint, in four million
packages of its Good News and Daisy disposable razors. The cards
feature basketball-themed graphics, with 35 designs in all.
Point-of-purchase displays will flag the promotion, which was put
together by Clarion Performance Properties (Pam Weisz, BRANDWEEK,