Group Created with Sketch.
Volume 24 No. 117
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

GATORADE LAUNCHES NEW AD CAMPAIGN DURING NBA ALL-STAR GAME

     NBA All-Star Weekend telecast on NBC was the stage for
Gatorade's debut of "Life Is A Sport.  Drink It Up" -- a new
national ad campaign.  The scope of the new campaign includes
multiple TV, print, radio and  outdoor ads, and point-of-sale and
in-market event executions throughout the year.  According to
Gatorade, the TV ads are "fast-paced commercials featuring high-
impact images of active people against dramatic audio tracks"
(Gatorade).