Menu
Sports Media

PRIMESTAR LOOKS TO GAIN IN DBS MARKET

     In the latest issue of ELECTRONIC MEDIA, Lindsey Kelly
examines Primestar's attempt to "move from the shadows of its DBS
competitors."  James Gray, Chairman of Primestar Partners and
former Vice-Chairman of Time Warner, promises that Primestar will
be heard from a lot more this year.  Gray:  "We're going to ramp
up our visibility through marketing and advertising and expansion
of channels.  We are also going to have a big expansion of our
distribution network."  Primestar currently has an estimated
300,000 customers, with a monthly increase "averaging 20
percent."  Last July, the company launched a $55M advertising and
marketing campaign, and "is planning to increase its advertising
budget for 1995."  The campaign began Sunday with a 30-second
spot during the Super Bowl (ELECTRONIC MEDIA, 1/30 issue).  AD
AGE's Bob Garfield gives Primestar 3 stars for its Super Bowl
spot (AD AGE, 1/30 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/01/31/Sports-Media/PRIMESTAR-LOOKS-TO-GAIN-IN-DBS-MARKET.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/01/31/Sports-Media/PRIMESTAR-LOOKS-TO-GAIN-IN-DBS-MARKET.aspx

CLOSE