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Volume 24 No. 156
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     In the latest issue of ELECTRONIC MEDIA, Lindsey Kelly
examines Primestar's attempt to "move from the shadows of its DBS
competitors."  James Gray, Chairman of Primestar Partners and
former Vice-Chairman of Time Warner, promises that Primestar will
be heard from a lot more this year.  Gray:  "We're going to ramp
up our visibility through marketing and advertising and expansion
of channels.  We are also going to have a big expansion of our
distribution network."  Primestar currently has an estimated
300,000 customers, with a monthly increase "averaging 20
percent."  Last July, the company launched a $55M advertising and
marketing campaign, and "is planning to increase its advertising
budget for 1995."  The campaign began Sunday with a 30-second
spot during the Super Bowl (ELECTRONIC MEDIA, 1/30 issue).  AD
AGE's Bob Garfield gives Primestar 3 stars for its Super Bowl
spot (AD AGE, 1/30 issue).