CRYSTAL SPRINGS SIGNS ON AS OLYMPIC SPONSOR
The Atlanta-based Crystal Springs Water Co. has signed on as
an Olympic Sponsor, according to today's ATLANTA CONSTITUTION.
The company beat out competitors such as Evian and will be "the
only bottled water provided to athletes and sold at venues."
Crystal President & CEO James Stevens: "To us, it's our future."
Stevens "estimates" the company will sell 15M 16-ounce containers
of bottled water during the Games. ACOP Dir of Communications
Darby Coker said the fact Crystal is based in Atlanta "played a
big part" (Chris Roush, ATLANTA CONSTITUTION, 1/31).