McDONALD'S NEW SLOGAN: "HAVE YOU HAD YOUR BREAK TODAY?"
Under pressure, "particularly from its restaurant
operators," McDonald's Corp. is "resurrecting what you might call
a hybrid version of its 'You deserve a break today' pitch, which
ran more than 20 years ago." The company's new pitch -- "Have
you had your break today?" -- will be introduced next month.
Gone is "What you want is what you get," introduced in early '91,
which would have been replaced sooner, but the the company and
its ad agencies could not agree on a new slogan. According to
the CHICAGO TRIBUNE's George Lazarus, this is at least the
company's 10th slogan in nearly three decades (CHICAGO TRIBUNE,