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Volume 24 No. 116

Sports Media

     NBC is attempting to "rekindle talks" with Turner
Broadcasting about aligning the two companies, even after talks
of a merger came to an "abrupt halt" recently over who would
control the operation.  NBC wants the talks to focus on how the
cable and broadcast news organizations could "more closely" work
together.  NBC President Robert Wright:  "The long-term merits of
this combination -- both in savings and generating new revenues -
- would be very significant, and that's why we really worked hard
to put this proposal together" (Diane Mermigas, ELECTRONIC MEDIA,

     ESPN President & CEO Steve Bornstein was selected as one of
the "12 to Watch" by ELECTRONIC MEDIA.  Bornstein on hopes for
'95: "We anticipate The Deuce to do significant homes growth.  I
think we'll be able to crystallize how soon we'll be launching
what we've been discussing recently, the ESPN sports tier with
multiple types of networks that appeal to a more narrow and
niche-oriented audience.  And finally I would think 1995 is going
to be a real red-letter year in the international distribution
aspect of our business."  Bornstein explained that the sports
tier of networks would consist of an all sports news channel, an
auto racing channel, water sports channels, and all-football
channel, "you name it."  On the move toward niche channels: "I
would go back to Viacom and MTV announcing they're going to be
doing basically to television what has happened in radio.  I
think that model can make some sense.  We're not convinced that
it will make sense.  But as the industry evolves under re-
regulation, I think we'll find out pretty quick whether there is
demand for this kind of unregulated product" (ELECTRONIC MEDIA,