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Volume 24 No. 157
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MORE FROM SUNDAY'S SUPER SPONSORS ...

     In this morning's WALL STREET JOURNAL, Fara Warner  profilesWilson's '95 ad campaign that kicks off during the weekend:"Wilson was the Nike of the 1950s and 1960s. ... But Wilson lostits footing in many of its businesses, hurt by powerful newcompetitors ... and distracted by a series of management andownership changes" (WALL STREET JOURNAL, 1/27)....The finalinstallment of USA TODAY's ad watch features six companies:Honda, Pepsi, Lee blue jeans, Soloflex, Taco Bell and Primestarsatellite service (USA TODAY, 1/27)....This morning's N.Y. TIMESfeatures a chart of all the ads and when they will air and notesthat each ad cost $33,333 a second (N.Y. TIMES,1/27)...."Entertainment Tonight" profiled some of the ads:  "RoldGold" pretzels, Pepsi, McDonald's, Masterlock, and Doritos werepreviewed.  Ad exec Ronnie Cohen: "When marketers can get theright celebrity, the right product, add humor, against the righttarget, nothing else is going to work better" ("ET," 1/26).