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Sponsorships Advertising Marketing

DORITOS AD IS JUST A CHIP OFF THE OL' POLITICAL BLOCK

     Following is the full script of Frito-Lay's Doritos adfeaturing Mario Cuomo and Ann Richards.  With Auld Lang Syneplaying, Cuomo helps Richards pack up her office.  While they aretalking about "change," Richards pulls out a newly designed bagof Doritos.  Richards: "Mario, I haven't seen a change like thissince I was knee high to a June bug."  Cuomo: "Ann, I was assurprised as you are."  Richards: "Well, I should have seen itcoming."  Cuomo: "Maybe so, but now I think we ought to acceptthis change, embrace it, be positive about it, because change canbe very exciting."  Richards: "You're probably right, Mario.  Iguess I'll get used to Doritos' brand-new bag."  Cuomo: "Thereyou go."  Announcer: "This year's big change is Doritos.  Moregreat taste, brand-new bag."  Cuomo: "Too bad about the Cowboys,Ann."  Richards:  "They always won when I was Governor" (Frito-Lay).  CNN's Judy Woodruff: "Who said there's not life afterpolitics?" ("Inside Politics," CNN, 1/26).  A second Richards-Cuomo spot was featured on CBS last night.  Excerpt:  Richardsand Cuomo seated on a sofa, watching the game.  Richards: "Gee,Mario.  Both these teams are great.  It's a shame there can onlybe one winner."  Cuomo: "Don't I know it" ("CBS Evening News,"1/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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