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Volume 24 No. 156

Sports Industrialists

     CHRIS EVERT, who will be inducted into the Int'l Tennis Hall
of Fame in July, "doubts any of today's top pros will stay with
the game" as long as she and her contemporaries did: "Nowadays,
you're grinding it out every match....I'll give Steffi (Graf)
another two years and she'll be out of the game.  If she takes a
break, maybe she would come back, but she's been carrying the
load for women's tennis."  Evert says the women's game "is in a
lull....They need to have rivalries and they need to have Monica
(Seles) and Jennifer (Capriati) back" (Doug Smith, USA TODAY,
1/25).

     DAN PATIN has been promoted to Dir of Production for
SportsCom West, a new division of Prime Sports created to handle
West Coast production for the network's parent company, Liberty
Sports....Home Team Sports has named TED EWANCIW as its
Communications Manager (GOULD MEDIA, 1/24). ....ROGER NEWTON has
been named Exec Dir of the Palladium Arena in Ottawa.  The
facility is expected to open in January, 1996 (TORONTO STAR,
1/25)....The Portland Pride of the CISL have named RANDY NORDLOFF
as their GM.  Nordloff had been director of athletics at Portland
State University (Pride)....JOHN WALKER, who had been in charge
of player agent certification for the NFLPA, was dismissed this
week for "gross misuse of funds totaling between $80,000 and
$100,000" (N.Y. TIMES, 1/25).

      KEN VENTURI signed a three year deal with CBS as golf
analyst.  He will retire after '97 (NEWSDAY, 1/24)....TROY AIKMAN
was on the "Tonight Show" last night and touted his children's
book, "Things Change:"  "I've got a foundation of my own and the
proceeds will go towards that.  It's a book for children to read
and maybe get something out of it, dealing with adversity,
changes that all people go through, sad facts that we encounter
and how to overcome those things.  I'm proud of it.  I think the
kids will enjoy it and maybe get something good out of it (NBC,
1/24).