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Volume 24 No. 114
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NO HOME-STYLE MARKETING FOR PARTICIPATING CITIES

     "With hordes of media from all over the country on hand andmillions of people focusing their attention on it all week, SuperBowl XXIX would appear to be the ideal spot for San Francisco andSan Diego to do a little self-promotion," writes Wendy Tanaka inthis morning's SAN FRANCISCO EXAMINER.  But neither city hasplanned any marketing efforts at home or in Miami.  Officialsfrom both cities said marketing their respective cities duringSuper Bowl week would be "pretty much a wasted effort."Officials claim that both game-goers and TV viewers "are toofocused on the game and on partying to pay much attention totourism pitches."  Laurie Allison, Nat'l PR Manager for the SanDiego Convention & Visitors Bureau, points out that coverage ofthe teams will provide "essentially free advertising."  Althoughnot in town to push his city, San Francisco Mayor Frank Jordan isin Miami talking with NFL officials about marketing plans forSuper Bowl XXXIII, slated to be played at Candlestick Park in '99(SAN FRANCISCO EXAMINER, 1/25).