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Sponsorships Advertising Marketing

NO HOME-STYLE MARKETING FOR PARTICIPATING CITIES

     "With hordes of media from all over the country on hand andmillions of people focusing their attention on it all week, SuperBowl XXIX would appear to be the ideal spot for San Francisco andSan Diego to do a little self-promotion," writes Wendy Tanaka inthis morning's SAN FRANCISCO EXAMINER.  But neither city hasplanned any marketing efforts at home or in Miami.  Officialsfrom both cities said marketing their respective cities duringSuper Bowl week would be "pretty much a wasted effort."Officials claim that both game-goers and TV viewers "are toofocused on the game and on partying to pay much attention totourism pitches."  Laurie Allison, Nat'l PR Manager for the SanDiego Convention & Visitors Bureau, points out that coverage ofthe teams will provide "essentially free advertising."  Althoughnot in town to push his city, San Francisco Mayor Frank Jordan isin Miami talking with NFL officials about marketing plans forSuper Bowl XXXIII, slated to be played at Candlestick Park in '99(SAN FRANCISCO EXAMINER, 1/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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