Joining former NY Gov. Mario Cuomo in Doritos' Super Bowlspot will be former TX Gov. Ann Richards. In the ad, Richardscleans out her office as she and Cuomo discuss change (USA TODAY,1/25).... ESPN Int'l will televise the game to viewers throughoutLatin America, Asia and the Pacific Rim, the Middle East andAfrica. The game will be delivered in English, Spanish,Portuguese and Mandarin Chinese (THE DAILY)....Coca-Cola will notadvertise during the broadcast of the game, but they "continue tobe a heavy NFL sponsor." In addition to being one of the namesponsors of the NFL Experience themepark situtaed outside JoeRobbie Stadium, Coca-Cola is also the sole sponsor of TouchdownTown, a smaller interactive display. "Coca-Cola BIG TV," a jointventure with Turner Broadcasting, will air on TNT from 10:30pm onJanuary 27 until three hours before game time. Coca-Colaspokesperson Ben Deutsch: "There are better ways to invest moneyin Super Bowl marketing than throwing $1 million at a 30-secondad" (Eric Conrad, FT. LAUDERDALE SUN-SENTINEL, 1/25)....USATODAY's Super Bowl ad watch features McDonald's, which haspurchased one :60 ad slated for the first half (USA TODAY,1/25)....In Houston, Eric Hanson writes on the NFL program thatprovides football collecting cards for kids that double as aneducational tool. Each card features an NFL star with a messageon the back from urging kids to stay in school to stayingphysically fit. Shell Oil is the main sponsor of the program andFleer produced the cards (HOUSTON CHRONICLE, 1/24).
