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Volume 24 No. 156
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"PRIME TIME" SPECTACLE FOR THE GAME'S BIG MARKETER

     49ers DB Deion Sanders "had an audience swarming at his lipson Media Day, but he threatened to ruin this rare marketingopportunity by behaving like an absolute darling of a gentleman."Sanders: "I've had enough hype, exposure and press to last 10people in their lifetime.  Now, I just want the ring. ... I don'tneed exposure.  I'm already household" (Bernie Miklasz, ST. LOUISPOST-DISPATCH, 1/25).  In New York, Steve Serby writes onSanders: "Prime Time is an act.  He is a family man and a teamman.  He has made suckers of us all, so good for him" (N.Y. POST,1/25).