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SUPER BOWL NEWS & NOTES

     If the Super Bowl is a blowout by halftime, ABC could be
looking at "massive 'give backs,'" according to Neal Travis of
the N.Y. POST.  Officially, there is no guaranteed rating for the
Super Bowl, but according to a source at ABC: "We would obviously
want to stay on side with the kind of advertiser who is willing
to spend $1 million for 30 seconds of air time. ... Advertisers
in the second half, who will have paid exactly the same as those
in the first, will feel entitled to some relief, like free make-
good commercials at later dates" (N.Y. POST, 1/19)....In this
morning's USA TODAY, Bruce Horovitz & Dottie Enrico note: "To
sports marketers, next week's Super Bowl looks like a dud, as do
most of its players."  While 49ers Steve Young and Deion Sanders
are expected to pick up a few more endorsements, the Chargers
"have little to offer in the way of sure-shot pitchmen."  Dave
Burns of Burns Sports Celebrity Service notes that jockeying by
sponsors for the game's potential stars is at an "all-time low."
Chargers QB Stan Humphries and linebacker Junior Seau "are not
expected to garner much sponsor interest," even if the Chargers
win.  Nova Lanktree of Lanktree Sports Celebrity Service, on
Steve Young: "He's like Al Gore -- competent, attractive but a
little inaccessible for advertisers" (USA TODAY, 1/19).
     MIAMI VICE:  The NFL and NFLP took out a full-page ad in USA
TODAY warning consumers of fake Super Bowl merchandise (USA
TODAY, 1/19)....NFL Communications Dir Greg Aiello issued a
warning to any players who associate themselves in any
promotional activity with a Super Bowl cruise next week that will
feature gambling, a nude limbo contest, a pool full of gelatin
and 200 naked show girls.  The cruise, being organized by "nude
bar magnate" Michael Peter, claims that 50 current and former
football stars will participate (MIAMI HERALD, 1/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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