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MARKETPLACE ROUND-UP

     A sidebar report in this week's issue of NEWSWEEK notes the
new fashion among college basketball players:  cut-off sleeveless
T-shirts under their uniform jerseys (NEWSWEEK, 1/23
issue)....Lee Liu & Tong Advertising & Marketing has been
retained as exclusive marketing agent for the 43rd World Table
Tennis Championships to be held in China.  This marks the first
world title match in China in more than 30 years.  As exclusive
agent, Lee Liu & Tong retains worldwide marketing rights and the
terrestrial China rights for broadcasting.  ESPN will cover the
event in 86 countries (Lapin East/West).....Porsche has signed
Mario Andretti to its lineup to drive for the Porsche factory
team in the '95 edition of the IMSA Rolex 24 at Daytona sports
car endurance race on February 4-5 (Porsche)....At the opening
meeting of the HealthSouth Sports Medicine Council, Bo Jackson
will help kick off a program designed to help kids prevent
injuries while playing sports (HealthSouth).... Two new Reebok TV
ads that will debut on NBC's Sunday NBA broadcast will feature
Shaquille O'Neal playing every position on two basketball teams
(USA TODAY, 1/18).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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