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Volume 24 No. 157
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     The National Pork Producers Council tell THE SPORTS BUSINESS
DAILY that they hope to use their Super Bowl ads as a kickoff in
their campaign to make pork the next big U.S. "food trend" (THE
DAILY)....USA TODAY's "Super Bowl Ad Watch" profiles Quaker State
-- the company's one 30-second ad in the 3rd quarter is its first
ever Super Bowl spot -- and Wilson, whose 60-second 4th quarter
is a takeoff on David and Goliath (Dottie Enrico, USA TODAY,
1/16).... Goodyear's Super Bowl ad campaign was profiled on
"Entertainment Tonight's" weekend edition.  The company is
introducing a new tire in conjunction with the campaign ("ET,"
1/15)....In his "The Biz" column, Michael Hiestand calls the
49ers Steve Young, who tapes a Frito Lay ad today that will aired
during the Super Bowl, "the perfect ad prospect" (USA TODAY,
1/17)....In Toronto, Jim Hunt writes on the possibility of a one-
sided game: "How would you like to be an advertiser who has anted
up the big bucks for a spot run in the second half?" (TORONTO
SUN, 1/17).