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Volume 24 No. 116
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     McDonald's is facing a "crisis," because of a promotion with
the Orlando Magic that started three years ago, according to
ADVERTISING AGE.  When Shaquille O'Neal first joined the Magic,
McDonald's agreed to allow fans to redeem a game ticket stub for
a Big Mac or Egg McMuffin whenever the team scored at least 110
points or more.  Three years ago, that did not happen often, but
so far this year The Magic have reached 110 points-plus in 11 of
its first 13 home games.  If the rate continues, it could cost
McDonald's 536,000 sandwiches (Toronto GLOBE & MAIL, 1/14).