Group Created with Sketch.
Volume 24 No. 157

The Back Of The Book

     Business First, a Buffalo-based business journal, releasedthe results of a study that gauged NFL Fan Support for the lastten years.  Support factors (high average attendance, high percentof capacity, low attendance fluctuation) accounted for two-thirdsof a team's score; difficulty factors (low winning percentage, alarge number of seats per 100,000 population, high ticket cost per$10,000, chilly December temperature) accounted for one-third of ateam's score.  Denver's top score of 100 is the benchmark for theother teams' ratings.  ATTEND FLUX = Difference between best/worstannual attendance totals.  WIN % = Team's winning poercentage from'85-94.  SEATS/100K = Stadium seats per every 100,000 metroresidents.  $/10K = Ratio of '94 average ticket price to every$10K of local per capita income.  DEC. TEMP = The 30-year averagehigh temperature for December.
RANK TEAM SCORE AVG.
ATTEND
%
CAP
ATTEND
FLUX
WIN
%
SEATS/
100K
$/10K DEC.
TEMP
1
DEN
100
72,134
94.9
6.20%
0.582
3,651
$14.31
46.2
2
CLE
95.18
71,781
90.2
13.00%
0.525
2,716
$13.01
36.4
3
NYG
88.76
70,986
92.3
9.10%
0.623
391
$13.06
41.4
4
GB
88.33
53,358
93.1
12.80%
0.431
7,903
$12.74
28.6
5
PHL
87.61
61,878
93.3
10.50%
0.544
1,082
$17.23
43.2
6
BUF
85.26
70,247
87.5
52.10%
0.566
6,725
$17.33
33.6
7
CHI
76.48
60,114
90.2
6.00%
0.635
796
$13.83
35.3
8
IND
75.78
54,476
90.4
16.90%
0.396
4,233
$12.61
70
9
NO
75.71
62,568
90.1
29.10%
0.56
5,301
$14.77
70
10
WAS
73.47
52,685
94.5
8.40%
0.566
816
$14.23
45.2
11
DAL
73.19
58,404
90.6
23.80%
0.522
1,543
$15.14
58.7
12
SF
72.82
61,065
94.4
8.80%
0.745
1,084
$15.28
56.5
13
CIN
72.6
52,317
87.3
25.40%
0.403
3,238
$14.12
41.8
14
SEA
71.57
57,640
88.3
15.00%
0.459
2,108
$11.92
70
15
PIT
71.43
52,602
89.1
16.90%
0.522
2,477
$14.64
37.3
16
MIA
67.85
62,329
83.8
17.80%
0.579
2,206
$15.22
76.6
17
MIN
67.35
56,202
89.5
13.50%
0.56
2,406
$12.79
70
18
KC
65.74
61,737
79.1
41.00%
0.528
4,828
$13.92
40.4
19
NYJ
63.94
60,233
78.3
20.70%
0.45
391
$9.17
41.4
20
SD
61.97
51,086
84.2
27.60%
0.453
2,339
$16.61
66.1
21
NE
53.48
48,367
79.1
35.40%
0.428
1,118
$14.24
39.3
22
HOU
53.47
49,680
87.5
37.10%
0.516
1,576
$14.92
70
23
RAM
50
52,388
75.9
29.40%
0.447
459
$13.77
66.5
24
TB
44.81
47,235
63.6
32.00%
0.27
3,526
$15.24
72
25
DET
44.69
56,143
69.9
45.90%
0.434
1,532
$13.98
70
26
ARZ^
40.52
47,882
65.9
39.40%
0.357
3,155
$14.56
66.4
27
ATL
39.23
46,457
73.3
47.90%
0.355
2,278
$12.36
70
28
RAI
38.77
55,261
63.1
23.10%
0.547
451
$14.80
66.5
(^) Arizona's statistics are since the team's move in 1988.

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21 7/8     0   21 3/4  24 1/8  18 1/2    1900
Cobra Golf     CBRA 37 1/4 +1 1/4  36 1/8  41 1/2  12 1/2  624900
Converse       CVE   9 3/4   -3/8  10 1/8  12 5/8   9 1/4   35100
Callaway Golf  ELY  32        -1   33 1/4  43 3/8 25 11/16 683300
Fila           FLH  17 7/8   -7/8  18 3/4  20 3/8  12 1/2   59100
Sport Supply   GYM  11 3/4   -1/16 11 7/8  18       9 1/4   12100
L.A. Gear      LA    4 3/4     0    4 7/8  10 1/8   4 5/8   37100
Nike           NKE  71 3/4     0   71 5/8  76 1/2  48 1/8  159000
Reebok         RBK  37 5/8   -1/2  37 3/4  40 1/4  28 3/8  290900
Russell Athl.  RML  28 1/2   +1/8  28 3/8  32 5/8  24       83100
Skybox         SKYB 11 9/16  -5/16 11 7/8  14 3/8   6 3/4   13200
Sportmart      SPMT 10 1/4   +1/2  10      19 1/4  10 1/4   92700
Starter        STA   8 7/8   +1/8   8 7/8  16 7/8   6 1/4  178000
Topps          TOPP  5 5/16  -3/16  5 1/2   8       4 1/8  136300
Sports Auth.   TSA  18         0   18      25      16 1/4   45900