Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sports Media

VIKING GAMES COULD BE BLACKED OUT AS GENERAL MILLS RUNS DRY

     For the last 12 years, every Viking home game in Minneapolis
has been on broadcast on local TV due to a unique fund from
General Mills.  The fund, which guaranteed home games would be
televised locally if 90% of the tickets were sold 72 hours before
the game, "ran dry last fall."  Now the Vikings and local
broadcast channels must face the same rules of every other NFL
team.  At the end of this season, WFTC-TV and KARE-TV teamed with
the Vikings to run promotions and ads to get fans to buy tickets,
and next fall that strategy will continue.  Local TV stations
will have to "expend more effort to air home games, and blackouts
might be costly to their images and incomes."  WTFC GM Rip
Riordan said his station is now budgeting money to guarantee
local broadcasts of some games next year, as Viking football
greatly increased the visibility of the Fox affiliate.  Vikings
Marketing Dir Kernal Buhler said the team will help the stations
identify which home games will be difficult to sell out, and are
working on ways to increase sales (Rachel Blount, Minneapolis
STAR-TRIBUNE, 1/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/01/11/Sports-Media/VIKING-GAMES-COULD-BE-BLACKED-OUT-AS-GENERAL-MILLS-RUNS-DRY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/01/11/Sports-Media/VIKING-GAMES-COULD-BE-BLACKED-OUT-AS-GENERAL-MILLS-RUNS-DRY.aspx

CLOSE