Group Created with Sketch.
Volume 24 No. 117
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

NFL SURVEY FINDS THE LEAGUE TOP AMONG RETAILERS

     According to a survey conducted by Morgan-Horan for the NFL,the league ranks at the top of the four major sports leagues asthe most effectively marketed league and as providing the bestsales support (The NFL).
MOST EFFECTIVELY MARKETED LEAGUE ON A SCALE OF 1-5
(1=INEFFECTIVE, 5=EFFECTIVE):
NFL
4.01
NBA
3.98
MLB
3.44
NHL
2.41

WHICH LEAGUE OFFERS BEST SALES SUPPORT?
NFL Properties
44%
NBA Properties
34
MLB Properties
13
NHL Properties
5