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Volume 24 No. 154

Sponsorships Advertising Marketing

     Nike and Canstar Sports Inc. announced yesterday that they
have entered into a Business Combination Agreement, and Nike has
commenced its tender offer, effective January 6, to acquire all
of the outstanding shares of Canstar at the Canadian share price
of $27.50 per share (Nike/Canstar)....  Mechanicsville, VA -based
Fast Mart Convenience Stores will sponsor two major dates on the
'95 Richmond Int'l Raceway NASCAR calendar.  "Fast Mart Pole Day"
on March 3 will determine the top 20 starters for the following
weekend's Hardee's Frisco NASCAR Busch Series and Pontiac
Excitement 400 NASCAR Winston Cup Series race.  Fast Mart
SuperTruck Shootout will kick off three nights of NASCAR racing
On September 7 (NASCAR NEWS, 1/4 issue)....Walke Communications
is currently surveying major sports advertisers on their feelings
about getting their money's worth in today's sports market.
Among questions asked: If labor problems have had an effect on
their products or ability to market their products.  Walke will
release their report at the Western Sports Forum in Colorado
Springs on March 15 (THE DAILY). ....Standard & Poor's Ratings
Group placed ITT Corp. commercial paper on CreditWatch with
negative implications, citing concerns about ITT's recent
restructuring moves (WALL STREET JOURNAL, 1/10)....While The
Sports Authority's stock has "taken a beating" in the last month,
many analysts say the long-term outlook is a "winner for the
nation's largest chain of sports superstores" (Ellen Neuborne,
USA TODAY, 1/10).... Astros Senior VP/Business Operations Bob
McClaren, on the general off-season reaction from sponsors:  "The
comment we keep hearing is, 'We're with you.  We want to do
something with you, but we're just a little concerned about when
and if this thing is going to start on time.  We're a little
worried about who the players are going to be.  If you can get
this labor issue resolved, we'll be there.'"  As for Astros
sponsors, Coca-Cola and Randall's Markets, have yet to resign
(Neil Hohlfeld, HOUSTON CHRONICLE, 1/8).

     Jim Kahler, head of marketing and sales for the Cavaliers,
"knows exactly how the fans and national media feel about the new
uniforms the Cavs are wearing this season":  "I know some people
hate them.  But I also understand people are resistant to change.
It's human nature."  Kahler, however, is "preaching patience."
Because even if the team decided to change their logo and color
scheme, they would have to wait until the '96-97 season.  The NBA
requires a 2-year lead time for uniform and color alterations
(Bart Hubbach, THE SPORTING NEWS, 1/9 issue).

     Reebok Int'l and NFLP have signed a multi-year deal in which
Reebok has been designated a Pro Line licensee for the U.S. and
all int'l markets.  As a Pro Line licensee, Reebok has the right
to produce and market a complete range of sideline apparel,
including outerwear, hats and related apparel bearing the logos
of all 30 NFL teams.  The coaching staffs and players of the
49ers, Lions, Seahawks and Saints will wear Reebok sideline
apparel exclusively beginning next season.  In addition, Reebok
will produce the home and away uniforms for the Lions.  Roberto
Muller, Exec VP for Global Product Marketing for Reebok:  "This
global alliance with the NFL Properties, which includes
sponsorship of the World League of American Football in Europe,
is a significant opportunity for Reebok to advance our
performance technologies and enhance our visibility as an
authentic, performance sports brand."  Reebok will support the
introduction of its NFL Pro Line collection through advertising
and regional promotional programs (Reebok).  Analysts say that in
landing the license, Reebok "aced out such rivals as Nike," which
has also been looking to gain more exposure from football (BOSTON
HERALD, 1/10).