SONY TO COME OUT WITH ITS OWN 18 INCH DISH
Sony Corp. of America will enter the market for 18-inch
satellite dishes and receivers as early as June, challenging
Thomson Consumer Electronics Inc. "in what has become one of the
consumer-electronics industry's fastest-growing product areas."
Sony will unveil their dish at the Consumer Electronics Show in
Las Vegas early next month. The satellite system now being sold
is manufactured exclusively by RCA owner Thomson. The
exclusivity period ends in December 1995, or after RCA has sold
one million units -- whichever comes first. RCA has already sold
more than 500,000 units, and the company estimates surpassing one
million units sometime in mid-1995. It is unclear whether Sony's
entry will result in lower prices for consumers. One industry
analyst: "They aren't known for making low-cost goods" (Jeffrey
Trachtenberg, WALL STREET JOURNAL, 12/23).